This is an example of a recent campaign for Westpac Electric Vehicle Loans, showcasing an offer giving customers 7,000kms of free vehicle charging in partnership with Chargefox when they take out a secured personal loan. The campaign involved social, direct email marketing, and a landing page. My role in this campaign was delivery of the landing page design, as well as image retouching for the main campaign image.
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Click here to view live campaign page

In addition to Westpac, the Regional Retail Brands in the Westpac Group portfolio (consisting of St.George, BankSA and Bank of Melbourne) also launched personalised pricing, offering customers an individual rate based on their credit score. The personalised pricing quote form was a Westpac-only build, and customers applying for loans with the regional brands would be given a personalised rate as part of the application process. An eDM campaign was launched for existing regional brand customers to inform them of their personalised rates and prompt them to complete an application.