Westpac Design Governance & Brand Collateral

Document Design
Project Overview
In addition to campaign and BAU work, I occasionally had a chance to work on static brand collateral such as PDFs and presentations. Below are a few examples of some recent brand collateral I have created, as well contributions to design governance.
My Role
My role in these projects was to create internal documentation in both Microsoft Powerpoint and InDesign that fit with Westpac branding. I also created reusable templates for brand collateral, allowing for simple future updates for any designer within the team.

Created at
Westpac
Acceptable Visas document - multi-brand
Document Design
2023
For customers applying for a personal loan who are not Australian citizens, their eligibility for a loan is determined by the type of visa they hold. To make this information clear for customers, a fact sheet was created with a list of acceptable visas, which required designs across all four brands - Westpac, Bank of Melbourne, BankSA and St.George. I was able to create a set of documents that adhered to brand guidelines and created a consistent content experience.
Westpac Electric and Hybrid Vehicle Eligibility List
Document Design
2023
With the introduction of Electric and Hybrid Vehicle loans at Westpac, there is a more complex set of eligibility criteria for securing a loan with an electric car. To help customers identify whether their proposed car was eligible for a Westpac EV loan, an eligibility document was created to list each car, organised by make, model, year and engine type.This also required designing for scalability and efficiency of editing, as the list of eligible vehicles is updated every 3 months and requires frequent editing to add and remove content.
Click here to view live document
Westpac Rebrand Website Component Guidelines
Guideline Design
2021
In 2020, Westpac underwent a comprehensive rebrand with completely refreshed colour palette, imagery style, tone of voice and brand expression. This required a great deal of design translation across all areas of the digital channels. This included the updating of governance documentation to capture new component styles for use with internal design teams and stakeholders.

I was tasked with contributing to this documentation, specifically for new web components, including desktop and mobile specs, typography, use cases, restrictions and best practice guidelines.

Other projects

Westpac Marketing Campaigns

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Westpac Product Feature Pages

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Landom Sustainability Report

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AGL Annual Report

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Pendal Annual Report

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Videos for Change

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